Goal Setting for Your Freelance Business

As with any type of business you need to set goals and expectations.  If not, you may end up sitting around waiting for clients to contact you.  Then wondering why your bank account is not filling up with money,

Types of Goals

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Your first step is to create a list of goals for your new digital freelance business.  These can include items such as:

• Create an avatar of your ideal client.
• How many new clients do you need each month?
• Marketing your website
• Creating and setting a business budget
• Setting up an introductory special offer
• Securing a set number of testimonials for your portfolio
• Creating a social media presence

Once you have this in place you want to expand on each point.  Let's take a look at marketing your website as an example.

You are responsible for driving traffic to your site and this means leaning some basic search engine optimization tactics along with marketing ones.  If this sounds foreign to you, then set aside some time each day to learn the basics and start applying what you learn.

Expanding on this goal you could create a sub-list as follows:

1. Learn basic SEO tactics.
2. Write a blog post 2-3 times a week and cover topics such as why hiring you is a good move, what you offer, why your business is different etc.
3. Spent 60 minutes each day marketing your site by; creating videos, sharing tips, and information across your social platform, blog commenting and listing your site in related professional directories. 

If you do this for each main goal you will end up with a large list of mini goals that you can work on daily.  This means that every day you will be performing some type of related task that is going to help you grow your freelance business. With the ultimate goal of gaining new clients on a regular basis.

One important aspect of marketing is in understanding who your ideal client is. This is why we listed it in the goal section above.  Take time to write out a detailed overview of who your ideal client is.  This may include the type of business they run, a specific location where they live, their budget and more.

Once you know this you can then slant your marketing to attract your ideal client.  You may not find the perfect fit at first, but you will be narrowing down your selection and could eventually find the client that does match.